Femfest 2016

PROJECT DETAILS

We worked with the National Women’s Council (NWCI) for the second consecutive year on their Femfest event for young women. The focus of the 2016 Femfest event was the progress of women’s rights in 100 years since the 1916 rising. We developed a concept around the event, created a series of short videos and managed multiple live social media accounts during the event.

CONCEPT

For this conference we were tasked with visually incorporating 1916 imagery into the campaign identity. We identified 5 key women figures in the 1916 rising and found photographs and quotes attributed to each woman. We then worked with young women today, photographing them in similar poses to the women of 1916 and recording them speaking the quotes from 100 years ago. We combined the visuals and quotes from 1916 with the photographs and voice recordings of 2016 to successfully advance the 2015 concept into a new creative space.

SOCIAL MEDIA ASSETS

We designed a series of social media assets for FemFest 2016, including graphics, animated giffs, social media cover photos and icons. The use of the assets across all social platforms ensured a visual and graphic consistency.

VIDEO PRODUCTION

We created a series of short videos to be rolled out on social media. Each video focussed on a specific woman and quote from 1916 combined with a young woman from 2016. The videos were rolled out across Facebook, Twitter, Instagram and Tumblr, generating views, likes, comments and shares.

LIVE PHOTOGRAPHY AND SOCIAL UPDATING

We photographed the Femfest event, editing and releasing the images live online on the day. We managed the NWCI social media accounts for the day, branding them with Femfest imagery and then live sharing images, quotes and created content across the social media channels throughout the day. We connected directly with participants and speakers at the event and combined the live photographs with quotes from the conference to create a fully immersive digital experience of the event.

CLIENT

National Women’s Council of Ireland

WHAT WE DID

Graphic Design, Photography, Video, Social Content, Social Management

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