UL Undergraduate Campaign

PROJECT DETAILS

Piquant Media managed the University of Limerick Integrated Undergraduate Recruitment Campaign 2015/16.

BRAND

The starting point for the Recruitment Campaign was to create a Recruitment Brand for University of Limerick that compliments and fits within the parameters and brand guidelines of the existing UL brand. The brand needed to be flexible enough to allow for specific communications to core audience groups while maintaining the clarity and core message of wider recruitment campaign drives.

INTEGRATED MEDIA PLAN

Following on from the Recruitment Brand Piquant developed an Integrated Media Plan to identify key messages, and audiences, and to ensure maximum visibility across print, cinema, online and digital platforms.

DESIGN

Piquant designed a full range of print, outdoor, digital, cinema and social media advertising content, in addition to creating complimentary native content for online and social media.

DIGITAL & SOCIAL MEDIA MANAGEMENT

For the duration of the campaign Piquant managed the University of Limerick social media channels (Twitter, Facebook, Instagram, Snap Chat), creating and releasing targeted native content and audience focussed adverts, maintaining a responsive and interactive conversation with the audience.

CLIENT

University of Limerick

WHAT WE DID

Branding, Identity, Graphic Design, Photography, Media & Social Media Management

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