UL Undergraduate Campaign
Piquant Media managed the University of Limerick Integrated Undergraduate Recruitment Campaign 2015/16.
The starting point for the Recruitment Campaign was to create a Recruitment Brand for University of Limerick that compliments and fits within the parameters and brand guidelines of the existing UL brand. The brand needed to be flexible enough to allow for specific communications to core audience groups while maintaining the clarity and core message of wider recruitment campaign drives.
INTEGRATED MEDIA PLAN
Following on from the Recruitment Brand Piquant developed an Integrated Media Plan to identify key messages, and audiences, and to ensure maximum visibility across print, cinema, online and digital platforms.
Piquant designed a full range of print, outdoor, digital, cinema and social media advertising content, in addition to creating complimentary native content for online and social media.
We created a series of videos to highlight the student experience at the UL. The videos were constructed from a combination of footage we created and existing footage sourced from students, clubs and societies and faculties. The videos were delivered in various formats for Cinema ads, You Tube pre roll, Facebook, Instagram and Snap Chat.
DIGITAL & SOCIAL MEDIA MANAGEMENT
For the duration of the campaign Piquant managed the University of Limerick social media channels (Twitter, Facebook, Instagram, Snap Chat), creating and releasing targeted native content and audience focussed adverts, maintaining a responsive and interactive conversation with the audience.
University of Limerick
WHAT WE DID
Branding, Identity, Graphic Design, Photography, Media & Social Media Management, Video